Akıllı Magnet

About This Project

According to TÜSİAD data, the current e-commerce usage rate is 19%, and it is expected to rise to 45% within the next 2 years. One of the reasons for the relatively low volume of e-commerce is that it is still not that easy to engage in e-commerce. For a consumer without technological proficiency, creating an email account, defining a virtual credit card, finding and learning to use the correct app among millions of options in Apple Store or Play Store is not exactly a simple task. However, for consumers who own a smart magnet at home, all they need to do to start shopping online is to bring their phone close to the magnet. Additionally, with the Touchless Order concept, we can complete the ordering process simply by having the consumer bring their phone close a few times, without the need to press any buttons.

The “Touchless Order” concept has emerged with the Smart Magnet, and we believe it will attract strong interest from consumers.

To increase brand awareness, we can integrate our solution on the magnet with visuals at restaurants, stores, or stations. As we always tell our customers, consumers invest significant amounts in smartphones. For example, we argue that purchasing a tablet to conduct a customer satisfaction survey is not as effective as leveraging the investment already made in smartphones. As you know, a smartphone can function like a tablet or a TV. Essentially, it does whatever you need it to do. The key is that consumers can use their smartphones. This way, businesses can eliminate the initial investment and operational costs associated with tablets. The Smart Magnet project perfectly meets this need. In just a few minutes, you can turn any spot in a store into a customer feedback or promotional point, without any infrastructure work required.